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Free schtuff you can use
PR 101: Tips you can use
In this economy, advertising often takes
a back seat to PR strategies that can give a
business more mileage on a tighter budget. Below
are some general PR tips useful for any industry,
organization, or professional.
- Establish relationships with editors
of relevant industry publications. Making this effort can really
reap benefits, especially in this economy.
- Figure out what makes you newsworthy
and then get to the point. Writers and reporters
are busy people, so if you want to get them
interested in what you have to offer, prioritize
the useful information and be concise!
- Designate a media spokesperson within your organization, and
make sure they possess media training.
- One of the most inexpensive ways to
drum up interest in yourself, your business
or your products and services is to write articles.
Many publications allow you to submit articles,
which they then review, edit, and potentially
schedule for publication.
- Consider alternative, creative avenues
to communicating your message, product or service.
Something that cuts through the clutter is more
likely to be noticed and make it onto the page
or the TV screen!
- Remember: PR is all about relationships!
- Don't understimate the power of product placement.
Make the right contacts and get your product featured
on audience-appropriate programs.
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