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Free schtuff you can use
So everyone’s a marketing manager?!
Are your marketing efforts divided between departments
working independently with various vendors,
messages, and designs? Are your communications
“designed by committee” –
a roomful of decision-makers, all with opinions?
You are not alone. This is the case with many
of our clients who intend to communicate a consistent,
coordinated brand image and messaging. We’ve
found that the best way to help clients manage
these situations is by “taking the slow
road,” meeting each marketing contact,
building trust project-by-project and staying
mindful of the big picture goals. It is essential that your agency be your ally
and make the relationship investment, learning
about each and every facet of your organization
so solutions offered resonate with a purpose
for each constituent and the organization as
a whole. We’ve found that focus groups
(and informal internal surveys) are persuasive
tools to unite your organization. And the more
face-to-face conversations and bottom-line strategic
planning the agency is part of, the better equipped
we are to satisfy the various needs of your
organization.
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