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Free schtuff you can use
Do your homework. Media research!
The most well-placed media dollars are the result
of thorough research, industry expertise and creative
strategizing. Can you confirm the following statements?
- You are familiar with most major forms of media and keep on top of the latest media developments/opportunities.
- You know that effectiveness is primary, not efficiency.
- Research shows you’re reaching your target audience at the lowest possible cost.
- Research has proven you’re not missing anyone who might be a potential buyer.
- You are using the latest software tools to meet, even exceed, sales projections.
- You have considered Internet advertising in your media mix.
- You know how to tie your media plan directly to your marketing goals.
- You understand how to incorporate reach and frequency, continuity and impact.
- You’re looking beyond cost per thousand (since you know that CPM measures cost, not effectiveness).
Your media dollars are just as crucial as every
other marketing effort. You need to be confident
they are being well spent. The above list is
why, when providing media services for our clients,
Mission House partners with MRPP,
the No. 1 media agency in the Southeast.
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