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Free schtuff you can use
Fundraising on a budget
You probably invest in fundraising only a few
times a year, yet you wish the effort
could be extended further for more mileage.
As the season, holiday or event around which
you develop your fundraising theme draws near,
consider an alternative method. Along with your
usual promotion piece, design and send a coupon
booklet enabling the recipient to give throughout
the year – perhaps in honor of important
occasions or in memory of a loved one. Depending
on your budget, you can provide stickers or
envelopes to simplify and inspire the donation
process. In addition, a memorable theme used
year after year becomes recognizable by your
audience and over time, strengthens your message,
building momentum for your fundraising efforts.
A fresh, creative look for that theme keeps
the recipient opening the envelope, even if
already aware of the message and purpose.
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