Web Design, Developement & Hosting by novelProjects Located Raleigh, NC. NEW PRODUCT LAUNCH CASE STUDY Launch Hype - How to keep it going. Biovail Pharmaceuticals leverages product launch momentum company-wide. Creative Thinking 1) Make it easy and fun to learn about Cardizem LA 2) Foster interest, relevance and anticipation 3) Foster a feeling of teamwork 4) Show how each employee is valued When you think about it, Biovail didn’t have to invest in a creative program that made a difference for all employees. They simply could have taken the typical route of investing only in the sales team in order to generate motivation to sell, sell, sell! Biovail embraced our creative ideas and continues to encourage high morale with monthly issues of the Biovail Planet newsletter, regular updates on the success of Cardizem LA, and more. The overall program launch made Biovail employees feel appreciated and important…in a fun, creative and memorable fashion. Who wouldn’t feel valued?