Web Design, Developement & Hosting by novelProjects Located Raleigh, NC. Biovail Planet Newsletter Articles Some articles from the first issue of Biovail Planet included: An Epic for All of Us (cover story) A cover story generating excitement and anticipation of the upcoming “A Time for Heroes” movie. Spreading the Word, Promoting a Champion Fun information regarding the buzz about Cardizem LA and recent media coverage. Hero Shines with the Latest Results The most recent information on the medical success of Cardizem LA. Leaders Agree: We Have a Company of Heroes This article features quotes from some of the company’s leading executives and is a tribute to Biovail employees. Helpful Hypertension Hints From maintaining a healthy weight to drinking less alcohol, these provide basic preventative health tips. Word Search An opportunity to search for approximately 50 words that tie into Biovail, Cardizem LA, and the milestone launch. NEW PRODUCT LAUNCH CASE STUDY Launch Hype - How to keep it going. Biovail Pharmaceuticals leverages product launch momentum company-wide. Creative Thinking 1) Make it easy and fun to learn about Cardizem LA 2) Foster interest, relevance and anticipation 3) Foster a feeling of teamwork 4) Show how each employee is valued Creative communications were planned to appeal to all audiences, from corporate employees to R&D to the sales team. Each piece was developed with a careful eye on maintaining relevant content and the humorous yet informative, timely nature. From the Biovail Planet newspaper articles to the five-day drill (a themed Monday-Friday calendar full of contests, activities and prizes), and all those featured in the “A Time for Heroes” premiere, everyone at Biovail was made to feel as though their job directly affected the successful bottom-line launch of Cardizem LA. At Biovail, everyone is a hero.