Web Design, Developement & Hosting by novelProjects Located Raleigh, NC. Buzz From groups chuckling in the hallway at the pun-filled movie poster credits to the cheers and hollers at the movie premiere… the campaign was an undeniable success. Everyone loved the tangible items they received, they even pilfered extras! The CEO in Canada was also a culprit, asking to be added to the mailing list for the remainder of the campaign. NEW PRODUCT LAUNCH CASE STUDY Launch Hype - How to keep it going. Biovail Pharmaceuticals leverages product launch momentum company-wide. The Results This effort represented the most internal PR Biovail had focused on in years. The positive perception generated – from the receptionist to the CEO – was all the buzz. Biovail staff in different locations around the country felt united; everyone had something to contribute and stood behind the milestone launch of Cardizem LA. The launch was a success! This can be attributed to the enthusiastic attendance by employees, the overall excitement generated and positive feedback all around by various home office employees and sales reps. Over 20,000 prescriptions have been written for Cardizem LA and more than 45,000 pharmacies (over 80 percent of the chain and independent pharmacies in the U.S.) now have Cardizem LA in stock. Biovail is also in active negotiations with 16 of the largest managed care organizations that collectively represent more than 90 percent of total lives covered in the U.S.