Mission House Creative


Branding Initiative

INSTITUTIONAL BRANDING CASE STUDY
A degree above the rest.
The branding of UNC’s Kenan-Flagler Business School

Creative Thinking

	1) Degree Recruitment
		• Master of Business Administration (MBA)
		• Executive MBA (Evening and Weekend)
		• Bachelor of Science in Business Administration (BSBA)
	2) Branding
	3) Non-Degree Program Marketing
	4) Alumni Magazine
	5) Frank Hawkins Kenan Institute of Private Enterprise

Branding Initiative
To support the launch of the School’s branding initiative, MHC developed a five-minute scripted video presentation for the unveiling of the UNC Business brand name, logo and tagline, “Shaping leaders, driving results.” Testimonials and business images demonstrated the key values and strengths the brand message represented. The video was used to educate and encourage internal audiences to be brand ambassadors, enabling the School’s image to travel. The premiere of the video unveiled the new brand message. HTML invitations and posters created excitement and buzz about the soon-to-be introduced brand name and tagline. At the event, attendees received a branded luggage tag to emphasize the importance of enabling the School’s reputation to “travel.”

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