Mission House Creative


BSBA Recruitment

INSTITUTIONAL BRANDING CASE STUDY
A degree above the rest.
The branding of UNC’s Kenan-Flagler Business School

Creative Thinking

	1) Degree Recruitment
		• Master of Business Administration (MBA)
		• Executive MBA (Evening and Weekend)
		• Bachelor of Science in Business Administration (BSBA)
	2) Branding
	3) Non-Degree Program Marketing
	4) Alumni Magazine
	5) Frank Hawkins Kenan Institute of Private Enterprise

BSBA Recruitment
Appealing to the UNC-Chapel Hill undergraduate audience with the purpose of communicating the benefits of a BSBA degree from Kenan-Flagler, MHC created a look that possessed both corporate polish and youthful energy. Different key messages (credentials, faculty and learning, global opportunities, career outcomes) were depicted on each spread, all with the goal of demonstrating the possibilities offered by a business degree for a wide-spectrum of careers. Color palette and photo treatments were carefully selected to appeal to this younger audience.