Mission House Creative


Executive MBA Recruitment

INSTITUTIONAL BRANDING CASE STUDY
A degree above the rest.
The branding of UNC’s Kenan-Flagler Business School

Creative Thinking

	1) Degree Recruitment
		• Master of Business Administration (MBA)
		• Executive MBA (Evening and Weekend)
		• Bachelor of Science in Business Administration (BSBA)
	2) Branding
	3) Non-Degree Program Marketing
	4) Alumni Magazine
	5) Frank Hawkins Kenan Institute of Private Enterprise

Executive MBA Recruitment
Highlighting UNC Kenan-Flagler’s strong yet versatile Executive MBA program with three options (Evening, Weekend and Global OneMBA), MHC designed a recruitment brochure that spoke to an audience of established, busy executives looking for a way to obtain the education they need for their job while still balancing the job and the rest of life. The look needed to represent the professionalism and credibility of the program, while demonstrating UNC’s approachability and accommodating manner that makes juggling life, work and an MBA possible. Photography depicted the lifestyle and perspective of this more mature MBA audience. Each of the first six spreads focused on demonstrating a different key selling point of the school (testimonials, program highlights and comparison, curriculum) with compelling corporate polish. Essential program/application information and statistics was logically organized into three folded inserts (one for each of the programs). An interactive CD (containing more information, interviews, and links to the School’s Web site) rested on a hub on the back page.