Mission House Creative


	Programs UNC’s Kenan-Flagler provides lifelong executive learning in the following top-ranked programs: Four formats of the MBA degree are designed to meet the needs of high-potential executives of varying age and experience: The Full-Time MBA Evening Executive MBA Weekend Executive MBA OneMBA® - a collaborative partnership of five top-ranked business schools spanning four continents Executive Education provides focused seminars and courses for executives at every career stage as well as programs custom-designed for companies. A one-year, full-time Master of Accounting (MAC) Program produces graduates prized by recruiters at the Big Four accounting firms, as well as national and regional firms. The Bachelor of Science in Business Administration (BSBA), a Program that provides a top-ranked business education in the context of broad-based liberal arts education, for UNC undergraduate business majors or minors admitted to the business school. The PhD Program, graduating top research faculty that go on to teach at the world's best business schools. International Business Programs, a wide variety of of programs available to students and executives in all of UNC Kenan-Flagler's degree programs, from Working Lanaguages™ courses and Global Immersion Electives to international practica and internships, exchange programs with over 40 of the highest-ranked business schools around the world, and a whole host of other opportunities for experiential learning abroad.

INSTITUTIONAL BRANDING CASE STUDY
A degree above the rest.
The branding of UNC’s Kenan-Flagler Business School

Objective

Kenan-Flagler Business School at the University of North Carolina at Chapel Hill set an aggressive goal for national and international presence and high-caliber recognition. As an established, top-ranked business school, UNC’s Kenan-Flagler needed a distinct brand image and messaging to uniquely position themselves among the strong competition (Harvard, Darden, Wharton, Kellogg, to name a few). The School clearly had to embrace its differentiating strengths, and consistently implement its image and messaging across the broad spectrum of marketing communications for multiple programs, departments and constituents – all of whom had been working independently (in silos) using different vendors and designs.

At the same time, each facet of UNC’s Kenan-Flagler still needed to maintain an independent, clear image of its own. As with most recruitment efforts and academic institutions, all pieces needed to be extremely useful. There was a great deal of information to be clearly communicated in addition to “selling” the School and reinforcing their top-ranked image.

It was with this mission and message that UNC’s Kenan-Flagler Business School asked MHC to assist them in the development of an effective school-wide brand image.